https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends/2020/purpose-driven-companies.html
https://www.havas.com/havas-content/uploads/2020/01/meaningful_brands_2019_press_release-2.pdf?utm_source=chatgpt.com
https://www.forbes.com/sites/brentgleeson/2024/09/18/4-reasons-purpose-driven-companies-outperform-the-competition/?utm_source=chatgpt.com
